We have news to Share!
Like all of you, we are excited about our new corporate brand, Scouting America. It reflects who we are today, the youth we serve, and excitement for our future.
As part of the official launch of the Scouting America brand on February 8, 2025, the 115th anniversary of Scouting in America, we will change our name too, from BSA Alumni Association to Scouting Alumni. While our name will change and streamline our identity with that of Scouting America, we do not plan to change anything else: our campfire logo will continue to symbolize our shared adventures and experiences and our enduring mission to reconnect alumni with today’s Scouting Movement.
We will begin transitioning before the official change-over date, as is being done with the national brand. Expect to see the new branding soon across all communication channels, including our website, social media platforms, and promotional materials.
Like the rebranding to Scouting America, our rebranding to Scouting Alumni gives us an excellent opportunity to reintroduce ourselves and to invite those alums not engaged to “come back to the campfire.”
Scouting Alumni remains committed to providing valuable resources, networking opportunities, and support to its members. The rebranding is part of a larger strategic effort to enhance engagement, promote diversity, and strengthen the Scouting Alumni community.
For more information about Scouting Alumni and how to get involved, please visit https://scoutingalumni.org/get-involved/.
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